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SEO vs SEM: How Do They Work Together
The digital landscape is dominated by search, serving as the gateway through which most online experiences begin. The power of search in digital marketing cannot be overstated, as it directly influences how brands are discovered and interacted with online. This introduction sets the stage for understanding the critical roles that Search Engine Optimization (SEO) and Search Engine Marketing (SEM) play in modern marketing strategies, highlighting their capacity to significantly boost a brand’s visibility on the internet.