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Mastering Link Building: Digital Strategies and Physical Constructs
Link building is a fundamental aspect of search engine optimization (SEO), crucial for improving a website’s visibility and ranking on search engines. It involves acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use these links to crawl the web; they will crawl the links between the individual pages on your website and then crawl the links between entire websites.